Super Detailed Guide to Website SEO Optimization

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目录

SEO Basic Tools Configuration

First, let's tackle the basics of SEO. Here are the tools and plugins you'll need to rank in the search engines.

1. Setting up Google Search Console

Google Search Console(Google Webmaster Tools) is a very powerfulFree SEO ToolsTheSuper Detailed Guide to Website SEO Optimization

The Search Console is primarily used to track the performance of a website in Google searches.

There are many must-have features for webmasters, for example:

  • See which keywords bring you the most traffic
  • Submit your sitemap
  • Fixing Website Errors
  • Check out your Page Experience Score
  • More ....

In short: Setting up Google Search Console is a critical first step if you want to do good Google SEO.

2. Setting up Bing Webmaster Tools

Next, set theBing Webmaster ToolsThe

Super Detailed Guide to Website SEO Optimization

Bing Webmaster Tools

Is Bing as popular as Google? No. But Bing gets about 1 billion visitors per month. So it's worth optimizing.

In addition, Bing Webmaster Tools has some cool features like a built-in keyword research tool.

3. Setting up Google Analytics

Google AnalyticsIt's a tool to see how users find (and use) your site (not available for domestic server sites).

Super Detailed Guide to Website SEO Optimization

Key Features:

  • See how much traffic you're getting from Google
  • Find the pages on your site that bring in the most traffic
  • See if your traffic is increasing (and by how much)
  • Identify other websites and search engines that send traffic to you
  • Your average engagement rate, page views and time on site

Pro tip: Connect Google Analytics to Google Search Console (Google Webmaster Tools). This way, you can see useful SEO information in your Google Analytics account.

Super Detailed Guide to Website SEO OptimizationSetup steps official documentation:Google Analytics and Search Console Integration

4. Install Yoast SEO plugin (WordPress users only)

Yoast is the most popular SEO plugin in the world.

Yoast SEO - WordPress Plugin

Super Detailed Guide to Website SEO OptimizationIt makes it very easy for you to optimize your WordPress website for search engines.

It also helps you with technical SEO matters such as robots.txt and sitemaps. Highly recommended.

5. Registration is freeSemrush(bank, computer etc) account

One of the first tools you need in your SEO tool arsenal is the Semrush. Even the free version provides tons of value. Here's why:

Spy on your competitors

First, the free Semrush The account gives you insight into your competitors' SEO strategies.

Analyze their popular keywords, backlinks and natural performance. Find out what works for them and use this information to enhance your own strategy.

Super Detailed Guide to Website SEO Optimization

Fixing Website Issues

Second, you can run a site audit to catch and fix theTechnical SEOproblems such as broken links and slow page loads.

The free account allows you to crawl up to 100 pages, ensuring that your site is optimized for search engines and users.

Backlink Analysis Tool

Finally, backlink analysis tools are a game changer.

With a free Semrush account, you can analyze your backlinks to understand your site's authority and identify bad links that may be hurting your rankings.

Even at the free level, Semrush gives you the basic tools you need to start SEO. Once you see its value, you can always upgrade to unlock more features.

Keyword Mining Guide

Keyword research is the foundation of SEO. In this list, I'll show you how to quickly find relevant keywords that your potential customers are searching for.

1. Use "Google Suggest" to discover long-tail keywords

This is one of the best ways to discover long-tail keywords: dropdowns.

It works as follows:

Enter keywords in Google.

Super Detailed Guide to Website SEO Optimization

But don't click the search button. The drop-down list of keywords will then be displayed automatically:

Super Detailed Guide to Website SEO Optimization

(These are called "Google Suggest" keywords.)

Because these keywords come directly from Google, you know that people are searching for them, and some of them may be your target audience.

This means they will craft valuable keywords to optimize your site.

Pro Tip:ferret outKeywordtool.ioThis tool makes the process more scalable by capturing Google Suggest keywords. This tool crawls Google Suggest keywords, making the process more scalable.

2. Find reliable keywords in Google Keyword Planner

Google Keyword PlannerIt's official Google.Keyword researchTools.

Super Detailed Guide to Website SEO Optimization

Technically, it is designed for Google Ads. Nevertheless, it's still very useful for researching and getting keyword ideas.

After all, the data comes directly from Google. so you know it's pretty accurate.

This is a guide to using Google Keyword Planner for SEO:

3. Utilizing online communities

Reddit, Quora, forums and other online communities are great places to look for keywords.

I created a video to show you how to find untapped keywords in these communities (step by step).

4. Using Semrush to Identify Low-Competition Keywords

Semrush is a freemium keyword research tool.

What's unique about Semrush is that it gives you tons of data about each keyword.

Super Detailed Guide to Website SEO Optimization

As you can see, when you enter a keyword in Semrush, you get the following information:

  • search volume
  • Keyword Difficulty
  • cost per click
  • tendencies
  • SERP Functions

This allows you to choose keywords that have low competition and are easy to rank for.

5. Using Answer The Public to find "question keywords"

Question keywords are perfect for blog posts and articles.

(e.g. "How to make cold brew coffee?")

You can easily find them using Answer The Public.

This free tool shows you the questions people are searching for online.

Super Detailed Guide to Website SEO Optimization
This way, you can answer these questions with your content.

On-Page SEO Optimization

It's time to optimize your content with some tested on-page SEO techniques.

1. Include keywords in the URL

Your URLs help Google understand the content of your pages. In addition, keyword-rich URLs increase your natural click-through rate.

Super Detailed Guide to Website SEO Optimization

That's why you want to include keywords in your URLs.

For example, the keyword for 123how's currency conversion tool is "Currency Converter".

So I created the URL: www.123how.com/currency-converter.

2. Use of short URLs

Keep your URLs as short as possible.

Why?

An analysis of 11.8 million Google search results found that short URLs rank best in Google.

Super Detailed Guide to Website SEO Optimization

3. Preloading of keywords in title tags

Using keywords in title tags is no secret.

But not many people know that keyword placement is important.

Specifically, you want to place your keywords as close to the front of your title tag as possible.

For example, the main keyword of my article is "copywriting":

Super Detailed Guide to Website SEO Optimization

As you can see, my title tag starts with that keyword:

Super Detailed Guide to Website SEO Optimization

4. Embedded title tag modifier

Title tag modifiers are words and phrases added to title tags.

When you do this, your page can rank for many different long-tail keywords.

5. Use keywords once in the first 150 words

Google values the first 100-150 words of a web page.

So make sure you use your keywords once here.

For example, in my SEO Tools article, you can see that I immediately used the term "SEO Tools":

Super Detailed Guide to Website SEO Optimization

6. Use of keywords in H1, H2 or H3 tags

Make sure your keywords are included in the H1, H2 or H3 tags.

Example:

You may have noticed that I have included the term "SEO Checklist" in the first subheading of this page:

Super Detailed Guide to Website SEO Optimization

Well, this subheading is wrapped in an H2 tag. Including "SEO Checklist" in the H2 will help me rank for that keyword.

That is to say:

This tip will not have a significant impact on your search engine rankings.

But when it comes to search engine optimization, every little bit helps.

7. Optimize images

You use images that speak volumes about your content.

Unfortunately, Google still can't "see" images as well as humans.

So, to help them understand your images, you need toOptimize image alt tagsand filename.

(Plus: optimized images can also help you rank in image searches.)

That's it:

First, when you save an image, use a file name that briefly describes the image.

For example, let's say you just took a photo of a spinach omelet with your iPhone.

Well, you might want to name that image:

Spinach omelet.png

Then, when you add the image to the page, add descriptive alt tags to it:

Super Detailed Guide to Website SEO Optimization

All that's here is it.

8. Use synonyms and LSI keywords

In the past, it made sense to "keyword stuff" your pages.

No more.

Today, Google is smart.

Therefore, instead of using the same keyword 1000 times, use synonyms and LSI keywords.

For example, let's say you want to rank "How to Start a Blog".

Well, you may want to mention this exact keyword several times on your page ...... as well as synonyms, for example:

  • How to create a blog
  • Start blogging
  • How to create a blog
  • How to set up a blog on WordPress

You got it 🙂 .

Next, add some LSI keywords.

LSI keywords are terms that match your main keywords.

You can use theLSIGraphFind lots of content like this.

Super Detailed Guide to Website SEO Optimization

Then, simply add a few LSI keywords to your page. And you're done.

9. Use of external links

Make sure you link to 5-8 authority sites in your posts.

For example, in this list of SEO techniques, I link to trusted sites like Wikipedia and Google.com.

Super Detailed Guide to Website SEO Optimization

These links show Google that my content is well documented and trustworthy.

10. Use of internal links

It's very simple:

Whenever you publish new content, please link to 2-5 other pages on your site.

Pro Tip:Use keyword-rich anchor text in your internal links.

For example, notice how I use the anchor text "on-page SEO" in this internal link:

Super Detailed Guide to Website SEO Optimization

This tells search engines that the page I'm linking to is about "on-page SEO".

Technical SEO Guide

Technical SEO can make or break your rankings. Fortunately, fixing technical SEO problems isn't difficult ...... especially if you follow the items in this list.

1. Recognizing crawl errors

A "Crawl Error" means that Google and its search engine robots are having trouble viewing a page on your website.

If they can't view your page, it won't rank anything.

You can easily find crawl errors in the Google Search Console's "Coverage" report:

Super Detailed Guide to Website SEO Optimization

If you find that Google can't access one of your important web pages (for example, robots.txt is blocking search engine crawlers), you'll want to fix the problem as soon as possible.

2. Understand how Google views your page

Sometimes users can see all the content on your page ......

...but Google can't.

Again:

If Google doesn't have full access to your page, it won't rank it.

That's what I recommend using Google Search Console The reason for the "Check URL" function of the

Simply enter the page of your website at the top of the GSC.

Super Detailed Guide to Website SEO Optimization

When you do this, you will see your page from Google's point of view:

Super Detailed Guide to Website SEO Optimization

Very helpful.

3. Make sure your website is mobile-friendly

Google officially launched "Mobile-First Index" (mobile-first indexing).

Meaning:

If your website is not optimized for mobile devices, it will not rank well.

Fortunately, it's easy to see if Google considers your site "mobile-friendly".

WebPageTestwill tell you if your site is properly optimized for mobile devices.

Super Detailed Guide to Website SEO Optimization

Cool!

4. Fix dead links

Broken links can really hurt your SEO.

So you definitely want to find the broken links ...... and fix them.

What's the easiest way to do this?DrLinkCheck.comThe

This is a free tool that scans your website for dead links:

Super Detailed Guide to Website SEO Optimization

5. Protecting your website with HTTPS

HTTPS is a confirmed Google ranking signal.

Super Detailed Guide to Website SEO Optimization

So, if you haven't already done so, it's time to move your site to HTTPS.

(Or, if you've just launched a new site, set it up using HTTPS on day one.)

The following guide can help you migrate your website to HTTPS... without hurting your SEO.

6. Check the loading speed of the website

Does your website load very fast?

If not, your site won't rank as high.

This is where you go to Google PageSpeed InsightsThe reason.

This free tool lets you see how fast your site loads for desktop and mobile users, and here are the results of 123how's test (domestic themes are still bloated):

Super Detailed Guide to Website SEO Optimization

It will even let you know what you can do to speed things up.

Super Detailed Guide to Website SEO Optimization

Content SEO Guide

There's no denying it: if you want to rank on Google, you need to publish quality content. That's why content is now such an important part of any modern SEO strategy. In this section, I'm going to show you the exact steps to creating the type of content that will rank in 2024 (and beyond).

1. Creating quality content using "skyscraper technology"

The Skyscraper Technique technique is a powerful formula for publishing quality content. If you don't understand thisContent Creation FormulaWhat it means can be found out here:Skyscraper Technique

In fact, I doubled my search engine traffic using this technique:

Super Detailed Guide to Website SEO Optimization

Here are the 3 steps:

  1. First, identify what's hot in your industry
  2. Next, create something better
  3. Finally, promote the content

Obviously, I don't have enough space to discuss these steps in detail here.

So if you want to learn more about the Skyscraper Technique technique, here are two useful tutorials:

Skyscraper Technology: Link Building Case Studies (Organic Traffic Increase 110%)

Youtube Video Tutorial: White Hat SEO Techniques (Organic Traffic Increase 59%)

2. Break content into chunks to maximize readability

No one likes to read large passages of text:

Super Detailed Guide to Website SEO Optimization

That's why I always break up my content into easy-to-read sections, as shown below:

Super Detailed Guide to Website SEO Optimization

These blocks keep my bounce rate low, which is a key factor in Google rankings.

(More on this later.)

3. In-depth introduction to the topic of your page

When we analyzed over 11 million Google search results, one thing stood out:

Highest ranking content in GoogleOften covering entire topics in depth.

Super Detailed Guide to Website SEO Optimization

For instance, not too long ago I posted this guide on my website.

Super Detailed Guide to Website SEO Optimization

I could have posted a generic piece of content such as "5 Tips for Video SEO".

Instead, I created a guide that covers everything on the topic.

That's the main reason it ranks in the top 3 in Google for my main keyword:

Super Detailed Guide to Website SEO Optimization

4. Use of Schema tags

Architectural markup helps search engines better understand your content.

That said, implementing Schema can be tricky.

That's what I recommend.Google Structured Data Testing ToolThe reason.

Super Detailed Guide to Website SEO Optimization

It makes using Schema much easier than trying to do it manually.

5. Focus on currently valid content formats

The BuzzSumo team recently reviewed 100 million articles.

So, what did they find?

First, the bad news:

"Most of the content has no backlinks."

Ouch.

Now, there is some good news:

They found that certain content formats outperformed others.

Specifically, "the biggest winners are the sites that have built a reputation for original, authoritative content."

What do they mean by "original, authoritative" content?

  • Content written by experts
  • Original research (e.g. surveys and industry studies)
  • Content is more than just restating information
  • Case studies and real-life examples
  • Evergreen content that has provided value for years

6. Use of multimedia

You may notice that this post contains a lot of pictures.

I do this for two main reasons:

in the first place, it's just about providing better content.

secondly, images and other forms of multimedia help the content to rank better.

Therefore, I recommend using the following forms of multimedia in your content:

  • photograph
  • diagrams
  • infographic
  • Visual content
  • video
  • Interactive polls and quizzes

Now it's time to introduce a very important part of SEO: link building.

Link Building Guidelines

When it comes to SEO, link building is key. In fact, Google has identified backlinks as one of its "top 3" ranking signals. Unfortunately, building links isn't easy (which is why most other SEO lists skip this step). But if you want to rank in Google, links are essential. In this section, I'll show you how to do just that.

1. Build strong backlinks through guest posting

Guest posting can be a very effective link building strategy.

That is to say:

There is a right way and a wrong way to publish a guest post.

The right way:Publish your guest posts on respected sites in your industry.

Wrong way:Guest post on any site that has a "write for us" page.

In fact, I only publish guest posts on sites that will bring me targeted traffic.

For example, I published this guest post on the Buffer blog:

Super Detailed Guide to Website SEO Optimization

Not only do I get tons of backlinks from my guest posts, but I also get a decent amount of traffic:

Super Detailed Guide to Website SEO Optimization

2. Reverse competitor backlinks

Why reinvent the wheel when you can copy a competitor's link feed?

For this, you need a link analysis tool.

My personal useSemrushThe

But if you're on a budget, you can use freemium tools such asLink Explorer(from Moz).

Regardless of which tool you choose, the process is exactly the same:

  1. Get the URL of a competitor.
  2. Putting it in the tool
  3. Finally, get as many of their links as possible

For example, here is a link report from Semrush's website:

Super Detailed Guide to Website SEO Optimization

Now:

Some of these links are nearly impossible to replicate.

(For example, links to sites with which I have a relationship.)

But a lot of it is easy to replicate.

(As in links from guest posts and interviews.)

3. Using link summaries to build contextual backlinks

This strategy is very effective.

That said, there is a catch to this.

4. Be a guest on the podcast

This is similar to guest posting.

However, instead of contributing articles, you join the podcast as a guest.

For example, I participated in this podcast a few years ago:

Super Detailed Guide to Website SEO Optimization

As you can see, I got a good backlink (and some targeted visitors).

Super Detailed Guide to Website SEO Optimization

5. Mentioning influencers in blog posts

The process couldn't be simpler:

First, mention influential bloggers in your content.

Then, let them know you mentioned them.

(Honestly, that's it.)

For example, when I publish my list of SEO tools, I let the founders of each tool know that I recommend them:

Super Detailed Guide to Website SEO Optimization

And, as you can see, they were happy to share my content on social media.

Extension 1: Advanced SEO Tips and Strategies

Now that you've mastered the basics, let me introduce you to some advanced SEO tips and techniques.

1. Optimizing website hits

No doubt about it:

The more people who click on your search results, the higher you will rank.

Super Detailed Guide to Website SEO Optimization

CTR (Click-Through-Rate Click-Through-Rate) is a user experience signal that Google is paying more and more attention to.

2. Limit website downtime

If your site goes down, users get angry.

As it turns out, Google is pissed off, too.

In fact, they say that an unplanned site outage "could have a negative impact on the site's reputation."

Fortunately, you can easily track website downtime using tools like Pingdom.

Pingdom pings your site hundreds of times a day.

In the event of a malfunction, you will be notified so that the problem can be resolved as soon as possible.

Super Detailed Guide to Website SEO Optimization

3. Deletion of "useless" pages

Google recently said that large sites with lots of pages may not be good for SEO.

Quote from Google representative (Gary Illyes):

"Narrow it down as much as possible. Don't create low-quality and non-value-added pages. It's not worth it because on the one hand we don't necessarily want to index these pages. We consider it a waste of resources. On the other hand you won't get quality traffic. If you're not going to get quality traffic then why are you wasting resources?"

That's why I want to make sure every page on my site is great.

In other words.I focus on the quality of the 100%The

While this "quality over quantity" approach clearly works, I find that many sites struggle with "useless" pages.

The burden page is below:

  • WordPress Categories and Tags Page
  • Outdated Blog Posts
  • duplicate content
  • Low quality blog posts
  • Zero e-commerce product page sales
  • archive page
  • Thin content/sample content
  • Old service page

As you've just seen, Google says that these useless pages could be hurting your SEO efforts. So I recommend deleting them.

4. Increasing the length of time spent on the site

Dwell time is another key Google ranking factor.

Google wants to see peopleStay on your site.

If people quickly jump from your page and visit other search results, it will tell Google:

"People hate this page!" .

Super Detailed Guide to Website SEO Optimization

But when people get what they want from your page, they stay. Google will notice:

Super Detailed Guide to Website SEO Optimization

So you should understand how to handle it.

5. Update and republish outdated content

Do you have some old posts collecting dust on your blog?

If so, please check:

I recently updated and republished this post on my blog:

Super Detailed Guide to Website SEO Optimization

I've improved the formatting and added more meaningful content, including new screenshots and more.

Super Detailed Guide to Website SEO Optimization

(Basically, I made the page better.)

Then I restarted it as if it were a new post.

This simple one-two punch increased search engine traffic to that page by 1,102.43%:

Super Detailed Guide to Website SEO Optimization

OK!

Extension 2: Case Studies and Examples

Now it's time to show you the practical application of the strategies outlined in this list.

Specifically, I'm going to show you how Sean at Proven.com increased his natural traffic by 88% using a handful of items from this list.

1. How Sean can improve on-page optimization

Sean's website has tons of pages.

Therefore, it makes no sense to spend hours on each issue.

That's why SeanFocus on optimizing his 10 most important pages.

Some of Sean's most important pages are blog posts, for example:

Super Detailed Guide to Website SEO Optimization

Others are service pages, such as his home page:

Super Detailed Guide to Website SEO Optimization

But overall, Sean used the on-page SEO tips from this list on all 10 pages.

Sean's content is already well optimized. So only a few tweaks are needed.

For example, let's look at how Sean could improve his post about asking questions of references.

Super Detailed Guide to Website SEO Optimization

First, Sean added his target keyword ("questions to references") to the first 100 words of the article:

Super Detailed Guide to Website SEO Optimization

He also includes LSI keywords (e.g., "business reference") in his content:

Super Detailed Guide to Website SEO Optimization

Now that Sean's content is optimized for keywords, it's time to increase his click-through rate.

2. Sean How to quickly increase your click-through rate 64.1%

Sean published a post on his blog called "100+ Best Job Sites for Niche Talent".

Super Detailed Guide to Website SEO Optimization

Natural search results for this page are listed below:

Super Detailed Guide to Website SEO Optimization

Not bad ...... But could be better.

Here are the specific steps Sean has taken to increase the click-through rate for this listing:

First, he looked at the keywords in the AdWords ads, such as "job boards":

He noticed that most companies list in their advertisements theSpecific number of job boards:

Super Detailed Guide to Website SEO Optimization

(Sean also noted that none of them used the term "niche talent.")

So Sean changed his title tag to:

"Over 100 job bulletin boards for job seekers and recruiters"

and change its meta description tag to:

"Find the best job boards on the web in one place. Check out our list of over 100 job boards here."

Here are the search results he got on Google after the change:

Super Detailed Guide to Website SEO Optimization

The page has a hit rate of 4.88%......

64.1% higher than beforeThe

Super Detailed Guide to Website SEO Optimization

Pretty cool, huh?

3. How Sean keeps users on his site longer

If people stick to your site like strong glue, Google will improve your rankings.

That's how Sean gets people to spend more time on his site:

First, Sean pushed his content above the first screen.

How?

Well, Proven's blog posts used to have a big gap between site navigation and article titles:

Super Detailed Guide to Website SEO Optimization

At the top of your page is million-dollar real estate.

That's why you want to avoid unnecessary space pushing content below the fold.

So he reduced that space by 50%.

Proven's blog also has breadcrumb navigation.

Super Detailed Guide to Website SEO Optimization

For e-commerce sites, breadcrumb navigation works. But for blogs, it's not necessary.

So Sean got rid of it.

Proven's blog posts come with tons of pictures at the top of each post.

Super Detailed Guide to Website SEO Optimization

These do look cool ......

... But they pushed Sean's highlights below the first screen.

So Sean has shrunk the image he posted significantly:

Super Detailed Guide to Website SEO Optimization

Next, Sean "tops" his blog post introduction.

Your blog post presentation is wonderful.

Because the truth is this:

If you lose someone in an introduction, you've lost them forever.

But if you engage someone with a compelling presentation ......

...they are more likely to stay.

For example, Sean introduces himself as follows:

Super Detailed Guide to Website SEO Optimization

To this:

Super Detailed Guide to Website SEO Optimization

What exactly has he changed?

First, Sean deleted the obvious sentences.

Super Detailed Guide to Website SEO Optimization

He also formatted the content so that there are only 1-2 sentences per paragraph (which improves the readability of the content).

Super Detailed Guide to Website SEO Optimization

These design and presentation improvements increased Proven's "average time on page" by 12.2%:

Super Detailed Guide to Website SEO Optimization

4. What happens when 10k useless pages have been deleted?

As it turns out, they have a lot of useless pages on their site.

In fact, they have 48,300 pages indexed on Google:

Super Detailed Guide to Website SEO Optimization

Since Proven is an online job board, they have a lot of old job postings:

Super Detailed Guide to Website SEO Optimization

Not to mention the profile pages of companies that haven't posted a job in months:

Super Detailed Guide to Website SEO Optimization

In addition, Proven's search results page is being indexed ......

Super Detailed Guide to Website SEO Optimization

...which creates a lot of duplicate content issues.

So Sean quickly deleted or redirected the Dead Weight page at Proven.com.

Sean deleted or redirectedOver 10,000 pages.

This is one of the main reasons why their search traffic has increased so quickly.

Super Detailed Guide to Website SEO Optimization

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